SmokeFree Movies
SmokeFree Movies
SmokeFree Movies is an evidence based campaign, which centres round young people's health vs the commercial gain of the tobacco industry.
The SmokeFree Liverpool youth group, D-MYST (Direct Movement by the Youth SmokeFree Team) took on the issue of SmokeFree Movies and launched their 'Toxic Movies' campaign as they, similar to many youths believed that they were being targeted by the tobacco industry and that by removing smoking from youth rated films would not take anything away from the films itself but would prevent many taking up the habit.
In February 2008 D-MYST held an International SmokeFree Movies conference were people from across Europe and the US met in Liverpool to discuss the issue and how to best take it forward.
As a result of this event and the awareness built on the issue SmokeFree Liverpool are taking forward the SmokeFree Movies campaign.
