Dept. of Health launches stop smoking campaign online

The Department of Health has launched an online campaign aimed at reducing smoking by highlighting the concerns of real children affected by smoking.
The digital campaign, devised by Agency Republic and i-level, uses online video messages from children, which can be heavily targeted to people depending on how they have interacted with the messages.
The digital work is in support of an above the line campaign which broke on 14 September.
Research conducted on behalf of the NHS Stop Smoking Services which polled 1,000 children in England aged 8-13 found that 96% of children questioned who had a parent who smokes wish they would quit.

Source: Marketing, 28 September 2009