Protecting children and young people

Welcome to SmokeFree Liverpool

SmokeFree Movies

SmokeFree Movies is an evidence based campaign that is lobbying for young people's health to be placed ahead of the commercial interests of the tobacco industry - by taking smoking out of youth-rated movies. 

Research has shown that smoking in films is the principle influence on young people to take up smoking, accounting for the recruitment of 52% of all new 11 to 17 year old smokers.  Given this, it is estimated that 2,700 under-18s in Liverpool are smoking because of the influence of films.

The campaign to take smoking out of youth-rated films is being spearheaded by the SmokeFree Liverpool youth group, D-MYST (Direct Movement by the Youth SmokeFree Team).  

D-MYST was formed by young people in the city who were concerned that they were being targeted by tobacco companies in their favourite films.  They launched a campaign called ‘Toxic Movies’, to put the spotlight on the issue, and have gained international publicity for their cause.

D-MYST members say that taking smoking out of youth-rated movies is not about censorship - but is about asking film-makers to think again before they make films which young people can see, which contain smoking.

D-MYST says there are very few occasions when smoking needs to be in a film - so why is it there? The long history of close relationships between the studios and the tobacco industry could well be a factor. But, whatever the reason, the impact that smoking on screen has on young people means that thousands of under-18s take up the habit. And that means many of them will suffer health problems and premature death as a result.

Liverpool City Council has the power to decide the rating of any film that is being shown in the city’s cinemas and would be able to place an 18 certificate on any that contained scenes of smoking. 

If you agree that young people should be protected from the potentially deadly influence of smoking in films, please go to and have your say


SmokeFree Movies Campaigner Professor Stanton Glantz visits Liverpool

Professor Stanton Glantz, American Legacy Foundation Distinguished Professor in Tobacco Control at the University of California San Francisco and a leading figure in the global SmokeFree Movies campaign, visited Liverpool to talk about why the City Council should use its powers to give an 18 rating to films that contain scenes of smoking.  



SmokeFree Liverpool interviewed on City Talk Radio

Andy Hull, Director of Stakeholder Engagement Liverpool PCT, was interviewed by Peter McDowell on City Talk Radio’s drive time show.  Mr Hull was being quizzed about the SmokeFree Movies campaign to reclassify films that contain scenes of smoking to an 18 rating and the city council’s consultation on this issue. Listen to the full interview below.







Smokefree Movies Campaign


Smokefree Movies Campaign
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